There’s no point ranking for that first keyword if you sell SEO software like us. For example, there are an estimated 35,000 monthly searches for “how to post on instagram.” But only 1,200 for “how to get backlinks.”ĭoes that mean it’s better to rank for “how to post on instagram” than “how to get backlinks?” Not always. Let’s look at a few keyword metrics and attributes to help you choose the best ones. For that reason, it’s important to choose your battles wisely. Nobody can rank for every keyword, and nobody can bid on every keyword. Given that we sell SEO tools, all of these keywords send potential customers our way and contribute to our bottom line. We rank #1 for keywords like “SEO audit”: If Google deems your page the “best” result for the right terms, you’ll get a consistent stream of ‘free’ visits to your website.įor example, the Ahrefs blog gets an estimated 383,000 organic visits from Google every month. And Google’s job is to rank the best, most relevant results for every search query.
SEO is the process of optimizing your web pages to rank in Google’s organic results. You can tell paid results apart from organic (non-paid) results because they’re marked as ads. Every time someone clicks that ad and lands on your website, Google charges you money. Google then displays your ad in the search results. Google has a platform where you can choose keywords to bid on. This is known as PPC (Pay Per Click) advertising. For example, if you sell email marketing software, you could bid on that term and appear at the top of Google’s search results when people search for it. PPC is where you pay Google to show your web page in the results for specific keywords. Showing up at the top of Google for a relevant keyword might send lots of traffic your way, but how do you do that?
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